“I have learned, as a rule of thumb, never to ask whether you can do something. Say, instead, that you are doing it. Then fasten your seat belt.
The most remarkable things follow.”
-Julia Cameron

Watermark Credit Union Transit Advertising:
Building A Better Budget Seminar

product

Project Summary

The design objective for this project was to create a visually interesting transit ad to promote Watermark CU's "Building a Better Budget" seminars.

 

The design challenge was to convey the message in as few words as possible and in a visually impactful manner.


Using a primary color palette and a gradient that creates a "spotlight" effect on the main message of the design, it is conveyed effectively and quickly- as a transit ad should function.

 

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