“I have learned, as a rule of thumb, never to ask whether you can do something. Say, instead, that you are doing it. Then fasten your seat belt.
The most remarkable things follow.”
-Julia Cameron

Watermark Credit Union Rebrand

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Project Summary

The design objective for this project was to produce a fresh look and feel for the existing Watermark brand.

 

By returning to their local roots, Watermark hoped to bring members closer and establish trust visually by making their employees more human and including them in the marketing.

 

Using sepia tones ad natural fiber textures nudge the look to feel closer to homemade.

 

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