“I have learned, as a rule of thumb, never to ask whether you can do something. Say, instead, that you are doing it. Then fasten your seat belt.
The most remarkable things follow.”
-Julia Cameron

Purgatory BBQ Identity

product

Project Summary

The design objective for this project was to create an identity for a bbq restaurant that is famous for its hellishly-hot, home-grown fare.


This logo mark conveys the hand-made feel of Purgatory BBQ while bringing together the charred and flaming elements that the establishment is famous for.