“I have learned, as a rule of thumb, never to ask whether you can do something. Say, instead, that you are doing it. Then fasten your seat belt.
The most remarkable things follow.”
-Julia Cameron

Maxine's Floral & Gift Identity

product

Project Summary

The design objective for this project was to rebrand a local favorite flower and gift shop that has been around since 1985.

 

My approach was to use warm colors, delicate scrollwork, and a hint of pizzaz in the main typeface to express this company's quirky and playful visual side.